Pre-Sale CRMConvert Every Lead into a Buyer.
Engage. Nurture. Convert. From First Enquiry to Confirmed Booking.
Manage the complete buyer journey before booking — site visit scheduling, buyer profiling, proposal builder, negotiation tracking and booking conversion — all powered by AI and automation.
Powerful Features to Grow Your Business
Every feature purpose-built for real estate businesses — save time, reduce errors and close more deals.
Site Visit Management
Schedule site visits, send automated reminders to prospects and executives, track attendance, log feedback and trigger post-visit follow-up sequences — zero missed visits, zero manual effort.
Buyer Profiling
Build rich profiles for every prospect — budget, unit type, floor preference, location, timeline and family requirements. Auto-match buyers to the right inventory for faster closures.
Proposal & Cost Sheet Builder
Generate branded digital cost sheets in seconds. Share via WhatsApp with open tracking and read receipts — know who viewed your proposal and exactly when to follow up.
Negotiation Tracker
Log every offer and counter-offer with a full audit trail. Multi-level discount approval workflows maintain pricing discipline while empowering your team to close confidently.
Sales Pipeline & Forecasting
Visual drag-and-drop pipeline from Enquiry to Booking with real-time pipeline value, stage conversion rates and AI-powered revenue forecasting.
Sales Team Performance
Individual leaderboards, daily task lists and AI-suggested next actions. Gamified performance dashboards motivate your team to hit targets consistently.
Complete Module Coverage
A fully integrated suite covering every touchpoint of your business workflow — all in one platform.
Lead Inbox & Assignment
- Multi-source real-time feed
- AI duplicate detection
- Smart auto-assignment
- Priority & hot-lead tagging
- Quick-reply templates
Site Visit Module
- Visit scheduling & calendar sync
- Automated prospect reminders
- Exec assignment & alerts
- Visit attendance confirmation
- Post-visit feedback capture
Buyer Profiling
- Budget & unit preference
- Location & floor preference
- Purchase timeline tracking
- Family requirements
- Inventory match & shortlisting
Proposal Builder
- Branded cost sheet builder
- Payment plan options
- Unit comparison docs
- WhatsApp & email delivery
- Document open tracking
Negotiation Tracker
- Offer & counter-offer log
- Discount approval workflow
- Manager override audit trail
- Pricing floor enforcement
- Deal reason tracking
Analytics & MIS
- Pipeline value dashboard
- Stage conversion reports
- Source-wise booking analytics
- Lost deal analysis
- Revenue forecasting
Real Benefits for Real Businesses
Trusted by 1,000+ businesses across India. 30+ years of domain expertise. Cloud-native. Mobile-ready. AI-powered.
3× Higher Conversion
AI scoring, smart follow-ups and site visit automation consistently deliver 3× improvement in lead-to-booking conversion.
40% Faster Deal Closure
Structured negotiation tracking, instant proposals and automated follow-ups reduce average sales cycle by 40%.
Complete Buyer Visibility
Every interaction, visit, proposal and negotiation visible in one timeline — management always knows deal status.
Zero Lead & Visit Leakage
Automated capture and visit scheduling ensure no enquiry is missed — even outside business hours.
Pricing Discipline & Control
Multi-level approval workflows ensure no unauthorised discounts while still empowering reps to close deals.
Seamless ERP Integration
Confirmed booking flows directly into Real Estate ERP — zero double-entry, zero data loss.
Up & Running in 4 Simple Steps
From demo to go-live — fast, smooth deployment with zero disruption to your operations.
Discovery & Setup
We understand your sales process and configure pipeline, stages, approval rules and templates — 1 day.
Connect & Configure
Lead portals, WhatsApp, proposal templates and discount rules all set up and tested.
Train Your Team
Sales executives, team leaders and managers trained — most teams are productive within one day.
Grow & Optimise
Weekly conversion analytics reviews help refine your pipeline and follow-up cadence.
Frequently Asked Questions
Lead Management captures and nurtures. Pre-Sale CRM takes over from site visit — profiling, proposals, negotiations and booking conversion.
Yes. Branded PDF cost sheets generated instantly and delivered via WhatsApp with open tracking.
Yes. On booking confirmation, all data flows automatically into Post-Sale CRM — zero re-entry.
Configurable authority levels. Requests above limit need manager approval in the app with full audit trail.
Yes. Unlimited projects with independent pricing, inventory and sales team assignments.
Ready to Transform Your Business?
Join 1,000+ companies. Book a free personalised demo — no commitment required.
Call / WhatsApp: +91 95998 37557 | admincrm@alicesoft.co.in